Navigating the Sport Industry Post-Pandemic

The Juice webinar series was created in 2020 and is dedicated to supporting, promoting, and encouraging professional development and social interaction among young professionals in the sports industry. Experienced professionals will engage in dialogue, offer guidance in professional development, and answer questions submitted by students. This year’s The Juice: Coming to You Live! webinar series is a chance for young professionals to hear from employers as they reopen their doors and host events – in person! – once again after COVID-19 rocked the world. The two webinars will be held via Zoom in July and August.

The Juice Season II, Part 2 – August 11, 12pm

This session will focus on the current state of the sport and entertainment world from the global event space. Moderated by Aramark Sports and Entertainment Director of Growth Ian McFate ’08, join industry professionals as they discuss the new world of sponsorships, hosting events for the first time since the pandemic cancelled them the year before, and managing brands/talent heading into a “new” era of entertainment.

Panelists:

Alyssa Wood (SPM ’15) is the Director of Sponsorship Strategies and Activation at MKTG, where she is responsible for amplifying sports sponsorships for major brands such as AT&T, Avis, Liberty Mutual, DIRECTV, FedEx, Jack in the Box, and IBM. Her passion lies in helping brands utilize fan passion to influence consumer behavior.

Jim Geant (SPM ’13) is the Senior Manager for Business Development and Strategic Partnerships at New York Road Runners, where he manages multi-million-dollar partnerships around the TCS New York City Marathon and the organization’s other road-racing events. Geant works with partners on activations, broadcast integrations and multi-platform marketing as well as with the business development team on sales strategy and contract negotiation.

Hugo Marsans (SPM ’19) is the Partnerships Manager at Culture Group, Southeast Asia’s leading pop-culture marketing agency. Marsans collaborates and builds programs with established and emerging brands at the intersection of music, gaming and entertainment. His previous experiences include stints at Relevent Sports and Endeavor.

Kate Ruben (SPM ’15) is the newly appointed Manager of Sports Partnerships for CLEAR. She spent the past four years with The Montag Group as their Chief of Staff and Director of Brand Development, where she oversaw branding across all verticals: talent speakers, consulting, content development, and media strategy.

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