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Data analytics with VMLY&R

October 18, 2019 at 9:30am11:30am

Newhouse 3, 140

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The Eric Mower Advertising Forum is delighted to present a special session on data analytics presented by four top executives from VMLY&R, a leading global brand and customer experience agency based in New York.

  • Welcome, Kick-off and Introduction with William Manfredi, global chief talent officer
  • “From Artificial to Authentic Intelligence: How Machine Learning is Reshaping the Recruiting Landscape” with Kyle Boots, vice president of social analytics, BAV group
  • “The Math Behind Magic: Quantifying the Intersection between Brand & Culture” with Michael Sussman, CEO, BAV group
  • “How Data is Evolving the Role of the Modern Marketer” with Scott Moore, associate director of strategy and insights

This event was published on October 14, 2019.


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