The Eric Mower Advertising Forum is delighted to present a special session on data analytics presented by four top executives from VMLY&R, a leading global brand and customer experience agency based in New York.
- Welcome, Kick-off and Introduction with William Manfredi, global chief talent officer
- “From Artificial to Authentic Intelligence: How Machine Learning is Reshaping the Recruiting Landscape” with Kyle Boots, vice president of social analytics, BAV group
- “The Math Behind Magic: Quantifying the Intersection between Brand & Culture” with Michael Sussman, CEO, BAV group
- “How Data is Evolving the Role of the Modern Marketer” with Scott Moore, associate director of strategy and insights
This event was published on October 14, 2019.