Off The Menu: Building media partnerships like a restaurateur

Mike Friedman ’14 is media director at Giant Spoon—a full-service advertising agency that was honored as Adweek’s Breakthrough Agency of the Year in 2018.

As a foundational member of the agency’s media practice, Friedman builds innovative media partnerships with clients like GE and Stitch Fix.

This year, Friedman was named a finalist for Media Planner of the Year at AdAge’s Creativity Awards.

Prior to joining Giant Spoon, Mike was a media planner at MEC. He holds a B.S. in advertising from the Newhouse School.