Communications Journalism Media

Bill Oberlander, co-founder and executive creative director, OBERLAND

March 9, 2020 at 6:30pm7:30pm

Newhouse 3, Joyce Hergenhan Auditorium

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Presented by the Eric Mower Advertising Forum

“The Brave New World of Purpose-Driven Marketing”

Now more than ever, consumers are voting with their wallets as they expect brands to behave in ways that align with their personal values. Enter the age of conscious capitalism. Some marketers are getting it right. Others, not so much. Join Bill Oberlander, founder/executive creative director of OBERLAND, for an insightful look at how leading advertisers are engaging in social good.

Follow on Twitter at: #MowerForum

This event was first published on March 2, 2020 and last updated on March 9, 2020.


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