The Great Re-Think: Lessons for Aspiring Communicators and Marketers

The unforgettable events of 2020 have intensified several shifts—in business, civil society, technology—that were already well underway. What are the implications for business leaders and, in particular, for leaders in communications and marketing? What new skills and capabilities are needed in the C-suite? And how can we apply learnings from prior inflection points to navigate these extraordinary times?

These and other topics will be the focus of a virtual keynote address from Jon Iwata, executive fellow at Yale School of Management and former senior vice president of global marketing, communications and corporate citizenship at IBM.

The event is sponsored by the Newhouse School’s W2O Center for Social Commerce.