The Martin J. Whitman School of Management is pleased to bring you a virtual forum to discuss brand activism. The panelists will discuss the drivers of the growth of brand activism during the last decade, as well as explore the economic, strategic, psychological and social mechanisms that determine the effectiveness of such marketing practices while examining thought-provoking cases from the sports and media industries.
Tracy Barash ’89, vice president of marketing for Turner Sports and member of the Whitman Advisory Council
Scott Lathrop, professor of marketing practice
Eunkyu Lee, associate dean for global initiatives and professor of marketing
Date: Friday, Sept. 18, 2020
Time: 1:00 – 2:00 pm EST
After registering, you will receive a confirmation email containing information about joining the webinar.
Questions? Contact Alison Kessler at firstname.lastname@example.org.
This event was published on September 14, 2020.