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Information and Library Science

The Role of Social Media Advertising During the 2020 Campaign with Prof. Jennifer Stromer-Galley

September 30, 2020 at 1:00pm2:00pm EDT

Virtual (See event details)

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Trump and Biden are slated to spend millions on advertising on social media this year to persuade voters. Have you ever wondered why you get shown the ads that you do on your social media (Instagram, Facebook, Twitter)?

Dr. Jenny Stromer-Galley has been studying the 2020 presidential campaigns and how they are using social media advertising to influence voters and turn them out on election day. Join her for her webinar, Why Did I Get That Ad? And Does It Matter? The Role of Social Media Advertising During the 2020 Campaign.

About Dr. Jennifer Stromer-Galley

Jennifer Stromer-Galley is Professor in the School of Information Studies, Senior Associate Dean for Academic and Faculty Affairs, and Director for the Center for Computational and Data Science. She is an affiliated faculty member with the Department of Communication and Rhetorical Studies and with the Department of Political Science.

Jenny has been studying “social media” since before it was called social media, studying online interaction and strategic communication in a variety of contexts, including political forums and online games. She has published over 50 journal articles, proceedings, and book chapters. Her award-winning book, Presidential Campaigning in the Internet Age (Oxford University Press), provides a history of presidential campaigns as they have adopted and adapted to digital communication technologies.

She and her colleagues, Jeff Hemsley and Patricia Rossini, recently received a John S. and James L. Knight Foundation grant for their collaborative research project, Illuminating 2020, which is studying the 2020 presidential campaign by collecting and algorithmically classifying the candidates’ and public’s postings and paid ads on social media. Mentoring the next generation of scholars is something she particularly enjoys. Her C.V. can be found here.

This event was first published on September 18, 2020 and last updated on October 16, 2020.

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