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Arts and Performance

Alyssa LoPresti, Director of Marketing for Columbia Records | Soyars Leadership Lecture Series

April 6, 2021 at 6:30pm7:50pm EDT

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Alyssa LoPresti is a Project Manager in the marketing department at Columbia Records.  As a Project Manager, Alyssa is responsible for leading a team to create and execute marketing plans and strategies for various artists.  The internal team consists of all departments including digital, press, sales, radio, branding, and more.  She also works closest to the artist and their management team to best implement the artists’ vision.  Alyssa has a diverse roster and has worked on global marketing campaigns for superstars acts including AC/DC, BTS, Calvin Harris, The Chainsmokers and Hozier as well as developing artist campaigns for artists including Quinn XCII, Lennon Stella, Bring Me The Horizon and many others.

Alyssa graduated from Syracuse University in 2009 with a Bachelors of Music in Music Industry. During undergrad, she completed the performance honors program on the clarinet.  She stayed at Syracuse for graduate school as the Music Industry graduate assistant while completing her Masters of Science in Music Education.  During her time at Syracuse she interned for Blue Note Records and Kathy Schenker Management, she co-produced the annual Prism Concert and was the General Manager at Syracuse University Recordings.

Alyssa began her professional career in the music industry in the marketing department at Columbia Records in 2011.  She started as a marketing coordinator working directly for the head of marketing and has worked her way up to becoming a Director of Marketing overseeing her own roster of artists.

** If you do not have a Blackboard connection and want to join the presentation please use this link: https://us.bbcollab.com/guest/3b861c41f2a749f3b1696f048d46e06f

This event was first published on March 31, 2021 and last updated on April 5, 2021.


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