By continuing to use this site, you agree to the use of cookies in accordance with our privacy policy.


Sport Sponsorship’s Future in a Post-Pandemic World

February 23, 2021 at 4:00pm5:15pm EST

Virtual (See event details)

This event has already occurred. The information may no longer be valid.

Join us at 4pm Tuesday, February 23 for a free webinar (“Brought to You By … Sport Sponsorship in a Post-Pandemic World”) on the future of sport sponsorship and branding in a post-pandemic world.

Sport industry executives will share their insight into how the pandemic has affected their respective sectors of the industry, and specifically about the future of sports sponsorship and corporate branding.

Our panelists are: 
Russ Brandon is best known for his 21-year tenure in the front office of the NFL’s Buffalo Bills, including six years as team president. He also served as president of the NHL’s Buffalo Sabres and AHL’s Rochester Americans. Brandon now serves as a consultant in the sport industry.

Mike Duda is the co-founder and managing partner of consumer investment company Bullish, Inc. Bullish combines the power of top-flight brand marketing, strategy and creative talent with the fund. Its marketing agency builds brand identities for emerging businesses as well as creates Super Bowl campaigns for Fortune 500 firms.

Andrew Goodrich is the deputy athletics director and chief marketing officer for Syracuse University Athletics. He was integral to extending the department’s relationship with Nike as the official apparel provider of SU Athletics. Goodrich has extensive collegiate athletics experience, having worked for the University of South Florida, Miami and Notre Dame.

Pam Hollander, a Syracuse University alum, is an innovative marketing executive with a passion for advancing brands through sponsorships and brand engagement. As vice president of consumer marketing at Allstate, she led the brand’s national sponsorship and engagement marketing portfolio.

Deidra Maddock, a Syracuse University alum, is vice president of sports brand solutions and advertising sales at Disney Media & Entertainment Distribution. She leads a cross-country team responsible for marketing sponsorships across all professional league content, as well as ESPN news and information programs and ESPN-owned events.

Moderator Mike Tirico spent 25 years handling a variety of assignments for ESPN, ESPN Radio and ABC Sports before joining NBC Sports in 2016 as one of the most recognizable faces and voices in the industry.

This free webinar is sponsored by CollectibleXchange. If you would like to make a donation to support students and events in Syracuse University’s Department of Sport Management, please make a gift to Sport Management online.

If you missed our last webinar, watch the recording, “COVID-19’s Impact on the Sports Industry.”

Learn more

This event was published on February 2, 2021.

Event Details