Donald Trump and Joe Biden relied heavily on Facebook advertising to sway the hearts and minds of the electorate during the 2020 presidential campaign. Prof. Stromer-Galley and her team analyzed the ads, their messages, the tone, who was targeted, and how much was spent in the ads.
In this talk, “The Steady Drumbeat of Election Fraud During the 2020 Presidential Election: The Role of Facebook Advertising,” Prof. Stromer-Galley gives an overview of the ad messaging on Facebook. Stromer-Galley will highlight the ways that the Trump campaign steadily and heavily ran ads that questioned the validity and integrity of mail-in and absentee balloting that she argues contributed to the public’s distrust of the integrity of the election.
Meet Dr. Jennifer Stromer-Galley
Jennifer Stromer-Galley is Professor in the School of Information Studies, Senior Associate Dean for Academic and Faculty Affairs, and Director for the Center for Computational and Data Science. She is an affiliated faculty member with the Department of Communication and Rhetorical Studies and with the Department of Political Science. Jenny has been studying “social media” since before it was called social media, studying online interaction and strategic communication in a variety of contexts, including political forums and online games. Read her full bio.
This event was first published on February 9, 2021 and last updated on February 15, 2021.