How to Build Winning Brands in the Digital Age

Nike. Apple. Tesla. All evoke emotions, experiences and qualities. What gives them their meaning? How do some brands continue to evolve with the times and remain relevant, while others fizzle out? In an interactive workshop with leading experts from global health innovation company Real Chemistry, you’ll dive into the art and science of branding and come out the other side knowing what it takes to build brands that stand the test of time.

Sponsored by the Newhouse School’s Weiss Center for Social Commerce.