With the growth of streaming video and connected TV viewing, Super Bowl advertising isn’t just about the “big game” anymore. Many advertisers reveal their ads before the game seeking to generate hype (and impressions). Beth Egan, associate professor of advertising and co-director of Weiss Center for Social Commerce at the Newhouse School—along with special guest Tessa Latrenta ’17, manager sports & Olympics planning at NBCUniversal—will show you how the game has changed and give you a sneak peek at some of the ads you’ll see on game day. You can even vote on your favorites!
This event was first published on January 27, 2022 and last updated on February 7, 2022.