Communications Journalism Media
Eric Weisberg, global chief creative officer, Havas Health & You
March 3, 2022 at 6:30pm – 7:30pm EST
Virtual (See event details)
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Eric Weisberg is global chief creative officer at Havas Health & You, inspiring a creative awakening across the 6,000-person worldwide network. As the world emerges from the fog of COVID-19, Weisberg is excited by the possibility for health and wellness brands to lead the industry in creativity, innovation and digital transformation, and believes Havas is in a unique position to lead the charge as the world’s largest health and wellness network.
Prior to Havas Health & You, Weisberg spent five years as global chief creative officer at the Doner Partners Network where he led a business and creative turn-around, including the most award-winning era in the agency’s history and growth from Johnson & Johnson, McDonald’s, Coca-Cola, Netflix, Amazon, Travelocity, Bloomberg Media, T. Rowe Price and more. Prior to Doner, Eric spent over 15-years at J. Walter Thompson where he created the agency’s first integrated creative group blending expertise in digital, CRM and traditional consumer creative.
Trying to classify Weisberg is pretty tough. He’s built a reputation as an innovation and digital-transformation expert, but as a hybrid creative leader he is equally celebrated for his teams’ work in television, print and other “traditional” mediums. Weisberg’s best work is generally a blend of ideas, technology and media. His creative philosophy is simple: Make everything you touch better than the day before and try hard not to be a jerk doing it.
Weisberg has guided his teams to win over 100 international creative awards from Cannes, The One Show, Clios, The Webbys, Effies and many others. Weisberg’s work can be found in the Smithsonian permanent collection, college textbooks and has been covered dozens of times by CNN, NBC, BCC, The New York Times, Fast Company and more. The diverse array of creative solutions and innovations include: filing a patent for an algorithm that predicts cold and flu spread down to the zip code; the first commercial use of AR for Band-Aid, reducing mental illness stigma with social media; making Matthew McConaughey a creative director; a ground-breaking partnership with Marvel Comics to celebrate nurses fighting COVID-19, the most downloaded comic book of 2020; and the most talked-about Super Bowl commercial of 2021 featuring Bruce Springsteen.
Named “Digital Top 40 over 40” by Campaign and one of the “Most Creative People in Mobile Advertising” by Business Insider, Weisberg is a frequent speaker on stages around the world including CES, SXSW, Cannes, Mobile World Congress and Advertising Week among many others. Eric has also taught at the School for Visual Arts, NYU, Columbia University and The New School. He currently lives in Detroit with his wife and son, but the family will be returning home to New York City in Summer 2022.
This event was first published on February 23, 2022 and last updated on February 28, 2022.
Event Details
- Category
- Communications Journalism Media
- Type
- Discussions
- Region
- Virtual
- Open to
- Alumni,
- Campus Community,
- Prospective Students
- Organizer
- Eric Mower Advertising Forum
- Contact
- Shawna Lawrence
slawrenc@syr.edu
(315) 443-2304
- Accessibility
- Captioning
- Contact Shawna Lawrence to request additional accommodations