Workshop: Sick Work That Saves Lives

If the only thing you’ve seen of healthcare advertising is TV commercials that casually mention *awkward* side effects, you’re missing the other 98%.

Join Frank Mazzola, founding partner and co-global CCO of 21GRAMS, to learn why healthcare is the most interesting opportunity in advertising, and what it takes to do great work.

This workshop will provide a crash course in:

• Using data to create audience insights
• Creating advertising that earns an audience’s attention, rather than disrupting it
• Truly listening to your audience
• Creating experiential ideas

Mazzola will share how he made 21GRAMS an award-winning agency and lead a hands-on challenge with a “world’s first” brand.

Networking and refreshments will follow.