Perry Bashkoff, director of music partnerships, Meta

Please respect that the discussions in this lecture series are off-the-record, with a no social media policy.

At this week’s Rezak Music Business Lecture, attendees will have the unique opportunity to explore some of the world’s most powerful media platforms—Meta, Instagram, MetaQuest and more—through the eyes of Perry Bashkoff, director of music partnerships for Meta.

Bashkoff helped drive Instagram’s evolution from photo-sharing app to a true multimedia, multi-touchpoint promotional vehicle for artists. The lecture will dive deep into best practices that Bashkoff has seen work for artists and brands on platform, and how he’s looking to create meaningful monetization and tools for artists. Attendees will also gain insight into what the world’s most important music companies and artists are looking for from Meta and Instagram, and talk emerging trends and platforms that are shaping Bashkoff’s and Meta’s work and vision. Bashkoff will also discuss his career path and lessons learned from previous roles, challenges and success.