“Does a sausage need a worldview?” A Talk with Advertising CCO Corinna Falusi

Advertising executive Corinna Falusi was fortunate to grow up close to the Bavarian Alps, and equally fortunate to move away. Since then, she has lived and worked in Germany, the Netherlands and the U.S.

Her client list includes Swedish furniture retailer Ikea, Belguim beer Stella Artois and international intergovernmental organization The United Nations. Her campaigns for Heineken and Coca-Cola ran in over 100 countries in over 20 languages.

Her work has convinced people to read literature on Instagram for the NY Public Library (Insta Novels); made advertising drinkable for Coke Zero during NCAA; and saw Jeff Bridges – aka The Dude – drink Stella Artois during the Superbowl. She made Celine Dion shop on Instagram; had a soccer ball kicked around the world for Heineken; brought “Tarjay” to Target; and “Ding Ding Ding” to Dave & Busters.

Falusi’s flag for The Refugee Nation was acquired by the permanent collection of the MoMA as well as the prestigious Victoria & Albert Museum in London.

Falusi started her career at Jung von Matt in Germany, followed by a decade at StrawberryFrog in Amsterdam and New York before spending five years at Ogilvy & Mather NY, where she was named CCO. For the last six years, Falusi has been partner and CCO at advertising company Mother New York. Under her leadership, Mother was named Independent Agency of the Year in the U.S. in 2019.

Falusi has been featured in Adweek’s Creative Top 50, was invited to speak at the 3% Conference, sits on the D&AD advisory board and is a guest lecturer at the University of Applied Arts in Vienna. Her work has been honored by every major award show, including The One Show where she won Best of Discipline, and at the Cannes Lions International Festival of Creativity where she won the Grand Prix and the Titanium Lions award.