Are You a Misfit? How Creativity Sparks Brand Growth!

Ryan Barthelmes: SVP of Creative Excellence, Ipsos

Creativity is often celebrated as the fuel of effective advertising, but it has a problem. It is an enigma of artistic work which often collides with marketers’ needs for stable returns from their advertising investments. The Ipsos publication, Misfits, pushes for creativity as the most certain way for marketers to achieve strong business returns in the short and long-term. This interactive session outlines key findings from an Ipsos meta-analysis of thousands of ads, identifying the presence of creativity in advertising and how it drives ad performance, to understand how thinking differently and not fitting in can lead to more effective outcomes.