Eric Mower Advertising Forum Speaker – Erica Roberts

Blowing up Heritage Brands: A look at the transformative power of creativity and culture on big, dusty brands.

Erica Roberts ‘01 is the chief creative officer of BBH USA, where she has driven double-digit growth while reigniting the agency’s creative excellence and industry influence. Her commitment to breakthrough work and cultivation of a fiercely creative-first culture earned her recognition as one of Ad Age’s 2024 Leading Women. She has also been named to Adweek’s Creative 100, and Agency Leader to Watch and Campaign US’s 40 Over 40 Awards. Her leadership has driven standout campaigns, including the Lil Jif Project’s #JifRapChallenge and Samsung’s widely acclaimed “Uncrush.”