Underground Raves Turned $40M Creative Agency – MATTE Projects

The television, radio and film (TRF) department is proud to present a talk with Newhouse alumnus Matt Rowean ’04, chief creative officer and partner at MATTE Projects. The talk is hosted by Melissa Martinez, a TRF assistant teaching professor. Matt will discuss his career and the innovative work of MATTE Projects, a creative force behind visually arresting content and marketing strategies for clients like LVMH, Chanel, Hermes, PUMA, Netflix and Google.

With over 20 years of experience, Matt leads the creative vision behind impactful campaigns for leading brands across fashion, tech, music and lifestyle. Join us to learn about his creative process, the evolution of experiential marketing and his approach to building compelling brand narratives. From his early work pioneering industry standards to his current leadership at MATTE, discover how a Newhouse foundation has shaped a career at the forefront of creative innovation.