Dissertation Defense: Heejae Lee

The oral doctoral examination of Heejae Lee, candidate for the Ph.D. degree, which will be held on Friday, June 20, at 11 a.m. via Zoom.

Lee’s advisor is Professor Tamara Makana Chock. The dissertation examining committee will be composed of Professors Nicholas Bowman, Jason Webb, and Mincheol Shin. Professor Jaime Banks will serve as chair of the defense. The title of the candidate’s dissertation is: “In Belief, They Thrive: Comparative Studies Examining the Moderating Role of Machine Heuristic in the Perceived Authenticity and Credibility of Virtual and Human Influencers in Product Advertising and Charitable Campaigns.”