2025 Syracuse NIL Summit: Building Brand-Athlete Partnerships

The 2025 Syracuse Name, Image, and Likeness Summit is a first-of-its-kind event organized by the Syracuse Sport Group in collaboration with David B. Falk College of Sport and Syracuse Athletics. This premier event will offer attendees valuable insights into Name, Image, and Likeness (NIL) opportunities, brand activations, and strategies for maximizing student-athlete marketability. GEN Agency & GEN NIL founder and CEO Rachel Maeng Brown, the 2024 CEO of the Year in Influencer Management and NIL education, will present brand deal case studies and lead a content creation workshop with products from W by Jake Paul. Additionally, the Global Sports & Entertainment Wealth Management sector of Morgan Stanley will be educating Syracuse students and student athletes about financial literacy. The event will take place on Friday, March 28, 2025, from 12 to 2:30 PM in Grant Auditorium at the David B. Falk College of Sport at Syracuse University. Open to all interested participants, the summit will provide attendees with the skills, knowledge, and connections needed to navigate the evolving NIL landscape.

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