Management and Business
Virtual Event: “The Intersection of Social Movements and Marketing”
September 18, 2020 at 1:00pm – 2:00pm EDT
Virtual (See event details)
This event has already occurred. The information may no longer be valid.
The Martin J. Whitman School of Management is pleased to bring you a virtual forum to discuss brand activism. The panelists will discuss the drivers of the growth of brand activism during the last decade, as well as explore the economic, strategic, psychological and social mechanisms that determine the effectiveness of such marketing practices while examining thought-provoking cases from the sports and media industries.
Panelists:
Tracy Barash ’89, vice president of marketing for Turner Sports and member of the Whitman Advisory Council
Scott Lathrop, professor of marketing practice
Eunkyu Lee, associate dean for global initiatives and professor of marketing
Date: Friday, Sept. 18, 2020
Time: 1:00 – 2:00 pm EST
After registering, you will receive a confirmation email containing information about joining the webinar.
Questions? Contact Alison Kessler at ahessle@syr.edu.
This event was published on September 14, 2020.
Event Details
- Category
- Management and Business
- Type
- Webinars
- Region
- Online
- Open to
- Public
- Contact
- Alison Kessler
ahessle@syr.edu
- Accessibility
- CART,
- ASL Interpretation
- Contact Alison Kessler to request additional accommodations