Lecture: The Business of Music Videos with Kareem Johnson

Please respect that the discussions in this lecture series are off-the-record, with a no social media policy.

This week’s Rezak lecture takes us into the world of record label music video departments, thanks to a visit from Kareem Johnson. Johnson has led countless projects both as an independent producer and in his role as senior director of video production with Atlantic Records, producing hit videos for Cardi B, Jack Harlow, Wiz Khalifa, DJ Khaled and more. In this session, we will hear about Johnson’s storied career path and learn about all that goes into creating big-budget music videos, from budgeting and planning to the entire creative process. If you want to understand the business and process of music videos, this one’s for you.