Dissertation Defense: Ploypin Chuenterawong

The oral doctoral examination of Ploypin Chuenterawong, candidate for the Ph.D. degree will be held on Friday, May 12, at 10 a.m. in the Levine Conference Room (N3 463).

Chuenterawong’s advisor is Professor Tamara Makana Chock. The dissertation examining committee will be composed of Professors Dennis Kinsey, Leonard Scott Newman, Bradley W. Gorham and Anne Osborne. Professor Jeff Hemsley will serve as chair of the defense. The title of the candidate’s dissertation is: “Mega- vs. Nano-Influencer: The Effects of Construal Matching between Endorsers and AD Messages on Advertising Persuasiveness.”