Mastering The Game: Athlete Digital Brand & Business Management

Aleksandra Lason is a powerhouse in the digital realm. In 2011, she established Chrilleks, one of Toronto’s first creative agencies specializing in social media content. Her vision led to the company’s expansion to Los Angeles in 2016. In 2022, Aleksandra launched The Fancy, a groundbreaking initiative empowering female athletes in motorsports with innovative digital strategies. Driven by her belief in athletes’ entrepreneurial potential, The Fancy recently secured a partnership with a professional motorsports athlete, positioning Aleksandra to lead brand and business management for some of the industry’s top figures.