By continuing to use this site, you agree to the use of cookies in accordance with our privacy policy.


Mastering The Game: Athlete Digital Brand & Business Management

February 9, 2024 at 2:00pm3:30pm EST

Newhouse 1, 102

This event has already occurred. The information may no longer be valid.

Aleksandra Lason is a powerhouse in the digital realm. In 2011, she established Chrilleks, one of Toronto’s first creative agencies specializing in social media content. Her vision led to the company’s expansion to Los Angeles in 2016. In 2022, Aleksandra launched The Fancy, a groundbreaking initiative empowering female athletes in motorsports with innovative digital strategies. Driven by her belief in athletes’ entrepreneurial potential, The Fancy recently secured a partnership with a professional motorsports athlete, positioning Aleksandra to lead brand and business management for some of the industry’s top figures.

This event was published on January 31, 2024.

Event Details